WHY OURA
A first-of-its-kind
smart ring
Oura Ring is the first wearable designed to paint a truly holistic picture of your health. Born in Finland, our superior craftsmanship and human-centered philosophy give way to a wellness product loved by millions.
88% of Oura Members see their health improve
Rooted in wellness,
not burnout.
As Oura evolves, we remain rooted in Nordic wellness principles — that a healthy life is not one of extremes but one of balance. In a time of more stress and more hustle, Oura helps you tune in to what matters to create lifelong, sustainable wellbeing.
Relaxed
Restored
Engaged
12+ years of experience and research
25+ PhDs
working across an in-house interdisciplinary science team.
4 Generations
with each one smarter, lighter, and more durable than the last.
Millions of Oura Members
trust Oura to translate their body's messages into valuable, actionable insights.
Data so accurate
it’s personal
The finger provides the most accurate reading of your heart rate, blood oxygen levels, temperature, and more.
99%
Heart Rate Accuracy r² compared to ECG22
98%
Heart Rate Variability Accuracy r² compared to ECG22
92%
Body Temperature Accuracy r² compared to lab standard3
79%
Sleep Tracking Accuracy Compared to clinical polysomnography at 83%4
Data so accurate
it’s personal
The finger provides the most accurate reading of your heart rate, blood oxygen levels, temperature, and more.
99%
Heart Rate Accuracy
r² compared to ECG22
98%
Heart Rate Variability Accuracy
r² compared to ECG22
92%
Body Temperature Accuracy
r² compared to lab standard
79%
Sleep Tracking Accuracy
Compared to clinical polysomnography at 83%4
Design is in
our DNA
Oura is rooted in Finnish design philosophy — uniquely designed to pair with your mind and body. Each Oura Ring is made from aerospace-grade titanium, one of the strongest materials on earth. Years of testing guarantee they’re comfortable for everyone, crafted to perfection, and long-lasting.
The more you wear it, the more personalized
your insights become
No two days with Oura look the same. As you evolve, so does your membership — translating your data and lifestyle habits into deeply personal insights that power your lifelong health journey.
2024
Best Sleep Tracker
2024
CNBC Disruptor 50 List
2023
Best App, Health and Wellness
EXPLORE WHAT'S POSSIBLE
- 1 Based on a survey with 699 Oura members after using Oura Ring for 30 days.
- 2 https://ouraring.com/blog/how-accurate-is-oura/
- 3 https://ouraring.com/blog/temperature-validated-accurate/
- 4 https://ouraring.com/blog/new-sleep-staging-algorithm/